You want people to be tagging their friends, commenting and sharing the things that your company puts out there, so you need to engage with your audience on a casual, informal level.
First, all sections of interviews where first ever sex was mentioned were identified and selected.
The interviewer listened for shared content and meaning and asked participants to explain or elaborate on responses to these questions.
It increased engagement on their Snapstory by 233% and 144k unique users.
We caught up with the bookish, sex-positive student over the phone.
Iniciação sexual, masculinidade e saúde: narrativas de homens jovens universitários.